Beyond the Price Tag places players in the role of a young entrepreneur running a small stall at a Market, where rising rents, customer price sensitivity, worker wage demands, and regulatory pressures create competing economic tensions.
Through a simulation-based decision-making mechanic, students test and evaluate different combinations of pricing, wages, and regulatory compliance, observing their short- and long-term impacts on profit, public satisfaction, and fairness.
The game foregrounds the trade-offs inherent in real-world business decisions, illustrating how market forces, state regulation, and ethical considerations intersect, while encouraging players to reflect on the social consequences of business choices beyond financial outcomes.